? ? ?人們想和那些能夠幫助他們解決問題的公司一起工作。最好的方法之一就是通過向人們展示你愿意用你的方式來幫助他們，從而可以顯示出你和你競(jìng)爭(zhēng)對(duì)手的不同之處，增長(zhǎng)你的電子郵件列表。而其中一個(gè)極好的方式便是通過提供一個(gè)免費(fèi)的電子郵件課程，讓潛在的客戶在尋找他們問題的答案的時(shí)候可以偶然發(fā)現(xiàn)和訂閱。這也是另一個(gè)建立人與人之間忠誠(chéng)和信任的好方法，因?yàn)樗o你提供了機(jī)會(huì)去將你自己定位成一個(gè)真正感興趣的，并致力于幫助解決問題，提供解決方案的人，而不是一個(gè)只懂得癡迷試圖賺快錢的商人。

? ? ?舉例說明（Example of Use）:

? ? ?下面是一些以教育為中心的電子郵件推出的例子（Here are a few real-world examples of The Education-Focused Email Series）：

• The User Behavior Course Product Psychology
• The Quick Tips Course From CoSchedule
• The Scheduling Crash Course From When I Work

? ? ? 如何實(shí)現(xiàn)這個(gè)新的方法（How to Implement This Tip）：

? ? ? 步驟1：首先，決定你的電子郵件課程的一個(gè)主題。你的主題應(yīng)該涉及到你的行業(yè)和你的產(chǎn)品或業(yè)務(wù)幫助解決的問題。它的背后也應(yīng)該有一些SEO力量，在你的課程最終決定之前，使用 Google Adwords’ Keyword Tool 做一些關(guān)鍵字研究。

? ? ? 步驟2：為你的電子郵件課程排課程（不超過6節(jié)）。開始的時(shí)候以介紹為主，然后加深課程的進(jìn)展，最后采用用強(qiáng)烈的呼吁行動(dòng)方式幫助人們了解下一步該做什么。

? ? ? 步驟3：使用下面的其中一個(gè)工具來為你的課程創(chuàng)建一個(gè)活動(dòng)，然后通過發(fā)送電子郵件，寫一篇博客文章，創(chuàng)建一個(gè)登錄頁(yè)，與你的社交媒體追隨者共同分享它。

? ? ?

?

? ? ?原文引用：

? ?People want to work with companies that can help them solve their problems. One of the best ways you can differentiate from your competitors, grow your email list, and boost conversions is by showing people that you’re willing to go out of your way to help them. A great way to do this is by offering a free email course that potential customers can stumble upon and subscribe to when they are looking for answers to their questions. It’s also another great way to build loyalty and trust with people, because it gives you the opportunity to position yourself as someone who is genuinely interested in and committed to helping solve problems and provide solutions, and less as someone who is obsessed with trying to make a quick buck.

? ?How To Implement This Tip：

? ?Step 1: Decide on a topic for your course. Your topic should relate to your industry and the problems your business or products help solve. It should also have some SEO power behind it, so perform some keyword research using Google Adwords’ Keyword Tool before making the final decision about your topic.

? ?Step 2: Write the lessons for your email course (no more than six). Start with an introduction, then go deeper as the course progresses. End the course with a strong call-to-action that helps people understand what to do next.

? ?Step 3: Create a drip campaign for your course using one of the tools below, then promote it by sending an email, writing a blog post, creating a landing page, and sharing it with your social media followers.