? ? ?你知道我們的大腦處理視覺比文本要快幾百倍嗎？當(dāng)頭腦里有了這樣的事實(shí)，那就并不會(huì)對(duì)視頻已經(jīng)成為新的和現(xiàn)有企業(yè)引導(dǎo)消費(fèi)者購買產(chǎn)品和服務(wù)的主要途徑感到奇怪了。由于視頻網(wǎng)站如Youtube，Vimeo，以及視頻制作軟件工具目前都已經(jīng)存在，這就為商家創(chuàng)造與人在線高品質(zhì)的視頻分享提供了便利。不幸的是，它的開始并不是那么容易的，如果你想開始嘗試為您的業(yè)務(wù)創(chuàng)建視頻，從一個(gè)產(chǎn)品演示視頻開始。大多數(shù)的企業(yè)都存在著在線視頻演示。為什么？因?yàn)樗麄兪怯袔椭?，而且容易制造，是一款偉大的轉(zhuǎn)換工具。

? ? ?舉例說明（Example of Use）:

? ? ?下面是一些視頻產(chǎn)品演示推出的例子（Here are a few real-world examples of The Screencast Product Demo）：

• The Product Demo Video From BaseCamp
• The Product Demo Video From ZenPayroll
• The Product Demo Video From Zapier

? ? ? 如何實(shí)現(xiàn)這個(gè)新的方法（How to Implement This Tip）：

? ? ? 步驟1：想一想你想集中演示的內(nèi)容是什么。例如，你可以提供一個(gè)廣泛的概述關(guān)于你的產(chǎn)品，或者你可以專注于一個(gè)你知道人們需要幫助了解如何有效地使用的特定功能。為你的演示寫一個(gè)初步的提綱。

? ? ? 步驟2：下一步，為你的產(chǎn)品演示編寫一個(gè)腳本。你要為你的產(chǎn)品表達(dá)的理念應(yīng)該記錄在視頻中。你所編寫的腳本也應(yīng)該包括線索，來幫助提醒你你的哪些演示需要顯示在你的屏幕上。在錄音前，檢查你的演示1-2次。

? ? ? 步驟3：使用下面的一個(gè)工具來記錄你的演示。當(dāng)準(zhǔn)備好了，在你的網(wǎng)站上上傳和分享。

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? ? ?原文引用：

? ?Did you know that our brains process visuals 60,000x faster than text? With that fact in mind, it’s no surprise that videos have become one of the primary ways new and existing businesses educate consumers on their products and services. Thanks to video hosting sites like YouTube, Vimeo, and the plethora of video creation software tools that now exist, it’s never been easier for businesses to create and share high-quality videos with people online. Unfortunately, it’s not always easy to know where to start. If you want to start experimenting with creating videos for your business, start with a product demo video. Most businesses that have an active presence online have product demo videos. Why? Because they’re helpful, they’re easy to make, and they’re great conversion tools.

? ?How To Implement This Tip：

? ?Step 1: Think about what you want to focus on during your demo. For example, you could provide a broad overview of your product, or you could focus in on a particular feature that you know people need help understanding how to use effectively. Write up a preliminary outline for your demo.

? ?Step 2: Next, write a script for your product demo. Since only your voice will be included in the video, you can read from it word for word when it comes time to record. Your script should also include cues that help remind you what to show on your screen as you give your demo. Go through your entire demo 1-2 times before recording.

? ?Step 3: Use one of the tools below to record your demo. When it’s ready, upload and share it on your website