? ? ?要為您的業(yè)務(wù)實(shí)施成功的營(yíng)銷策略和廣告系列，您必須制定計(jì)劃。當(dāng)您的業(yè)務(wù)涉及到參與社交媒體社區(qū)和博客，你最糟糕的事情是做的不一致。如果你決定投入你的時(shí)間和金錢使用社交媒體和博客作為營(yíng)銷和轉(zhuǎn)換工具，你必須全力以赴。你不能半途而廢。如果你對(duì)社交媒體和博客還比較陌生，或者如果你最近一直被忽視，回到正確軌道的最好方法之一是使用編輯和社交媒體發(fā)布日歷。日歷不僅幫助您提前計(jì)劃和節(jié)省時(shí)間，他們還強(qiáng)迫您更多地考慮您的客戶和您要?jiǎng)?chuàng)建和共享的內(nèi)容類型。

? ? ?舉例說明（Example of Use）:

? ? ?下面是一些社交日歷策略的例子（Here are a few real-world examples of The Editorial & Social Calendar Strategy）：

• The Editorial Calendar From Buffer
• The Editorial Calendar From CoSchedule
• The Annual Editorial Calendar From Forbes
• How Does Reddit Make Money??
• The Essential Guide to Marketing Your Small Business

? ? ? 如何實(shí)現(xiàn)這個(gè)新的方法（How to Implement This Tip）：

? ? ? 步驟1：注冊(cè)下面的其中一個(gè)工具。您可以使用鉛筆和紙張或Excel之類的程序創(chuàng)建編輯日歷，但如果您使用我們列出的工具之一，您可以自動(dòng)執(zhí)行某些工作，最終節(jié)省更多時(shí)間。

? ? ? 步驟2：開始制作您的日歷。想想您要分享哪些類型的更新，您想要發(fā)布的頻率，以及您想要與追隨者分享內(nèi)容的時(shí)機(jī)。理想情況下，您應(yīng)該在您知道您的關(guān)注者正在傾聽的日子和時(shí)間發(fā)布內(nèi)容。要確定這一點(diǎn)，您就需要進(jìn)入深入分析。

? ? ? 步驟3：繼續(xù)更新您的日歷。嘗試到提前30天工作的點(diǎn)。

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? ? ?原文引用：

? ?To implement successful marketing strategies and campaigns for your business, you have to have a plan. When it comes to participating in social media communities and blogging for your business, the worst thing you can do is be inconsistent. If you’ve made the decision to invest your time and money into using social media and blogging as marketing and conversion tools, you have to go all in. You can’t half-ass it. If you’re still relatively new to social media and blogging, or if you’ve been neglecting either lately, one of the best ways to get back on the right track is by using editorial and social media publishing calendars. Calendars not only help you plan ahead and save time, they also force you to think more about your customers and the types of content you want to create and share.

? ?How To Implement This Tip：

? ?Step 1: Sign up for one of the tools below. You can create editorial calendars using a pencil and paper or a program like Excel, but if you use one of the tools we list, you can automate some of your efforts and end up saving even more time.

? ?Step 2: Begin building your calendars. Think about what types of updates you’d like to share, how often you’d like to publish, and when you’d like to share content with your followers. Ideally, you should publish content on days and at times when you know your followers are listening. To determine that, you’ll need to dive into analytics.

? ?Step 3: Keep updating your calendars. Try to get to the point where you’re working 30 days ahead of schedule.