? ? ?“第一印象是非常重要的”。就像你在現實世界中做的一樣，這些日子，你必須花盡可能多的時間在網絡上培育出新的關系和建立忠誠度。消費者想從公司購買到的產品要讓他們有一種在網上購物就像在現實生活中走進商店，和售貨員面對面交流的體驗。當你花時間發(fā)送給每一個新客戶個性化的受歡迎的電子郵件時，它不僅讓你有機會開始培育出新的關系，而且因為你的新客戶他們也一直都在尋找之前沒有合作過的生意伙伴，所以這就給你創(chuàng)造了和他們接觸的機會。

? ? ?舉例說明（Example of Use）:

? ? ?下面是一些真實的受歡迎的電子郵件（Here are a few real-world examples of the Welcome Email）：

• 來自Airbnb的受歡迎的電子郵件（來源：VERO）
• 來自Basecamp的受歡迎的電子郵件（來源：VERO）
• 來自Buzzsume的受歡迎的電子郵件（來源：VERO）?
• How to Write a Business Email (2019)

? ? ? 如何實現這個新的方法（How to Implement This Tip）：

? ? ? 步驟1：想清楚你想通過這封受歡迎的郵件向新客戶表達什么，你想給新客戶什么樣的感受，和最終你想通過它達到什么樣的目標。你是想讓他們感到興奮不已嗎？你是想幫助他們取得成功嗎？還是你想給他們一個特別的針對新客戶的優(yōu)惠喃？請記住：這就是你給別人留下一個極好印象的機會。

? ? ? 步驟2：在您的電子郵件客戶端制作您的受歡迎的電子郵件。至于決定是否要發(fā)送純文本或HTML的受歡迎的電子郵件僅僅是取決于你的業(yè)務，你的客戶，你的風格，和你的偏好等。

? ? ? 步驟3：一切都是自動化的過程，所以你不必每一次新客戶的加入都手動化的發(fā)送一份受歡迎的電子郵件。（大多數的電子郵件供應商都有如何做到這一點詳細的步驟）

? ? ?

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???原文引用：

???First impressions are everything. These days, you have to spend as much time nurturing new relationships and building loyalty in the digital world as much as you do in the physical world. Consumers want to buy from companies that make them feel like they’re getting the same hands on, personal, “mom and pop shop” experience and attention online as they would if they were to actually walk into your business and meet you face to face.When you take the time to send every new customer a personalized welcome email, it not only gives you the opportunity to start nourishing a new relationship, it also gives you the chance to give new customers that personal, human touch they still look for when interacting with a business they haven’t bought from before.

? ?How To Implement This Tip：

? ?Step 1: Decide what you want your welcome email to say, how you want it to make new customers feel, and what you want it to achieve. Do you want to make them feel excited? Do you want to help them be successful? Do you want to send them a special new customer offer? Remember: this is your chance to make a great first impression.

? ?Step 2: Craft your welcome email in your email client. Decide whether you want to send a plain-text or html welcome email. Both are fine—it just depends on your business, your customers, your style, and your preference.

? ?Step 3: Automate the process so you don’t have to manually send out a welcome email every time a new customer comes on board (most email providers have detailed steps on how to do this).

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