? ? ?還記得在第一點中我們告訴你的人人都喜歡免費東西嗎？對于獨享性也是如此。那就像是你加入了一個不是人人都能加入的特殊群體。聰明的商人都知道這個。這就是為什么你現在可以打開你的錢包或卡包，可能會找到一個或兩個貴賓會員或者是獎勵卡到當地的健身房，服裝店，或雜貨店。如果你正處于開始你的業務或推出一個新產品的早期階段，最好的方法之一就是你通過提供一定數量的高級會員名額來宣傳和吸引顧客。這就是我們所說的VIP測試版推出，它是今天最新的初創企業能夠獲得如此多的即時關注，并快速成長的原因。

? ? ?舉例說明（Example of Use）:

? ? ?下面是一些真實的VIP測試版推出的例子（Here are a few real-world examples of the VIP Beta Launch）：

• 由Gmail推出的專屬邀請收件箱
• 來自Dropbox的測試程序??(來源于：NextShark)
• Spotify Canada Early-Access Launch???(來源于：Reddit)

? ? ? 如何實現這個新的方法（How to Implement This Tip）：

? ? ? 步驟1：想一想你希望你的測試版推出工作。你要注冊多少人？你將為注冊的人提供什么（測試版產品，早期的訪問，一個免費的帳戶）？正式你的計劃。

? ? ? 步驟2：使用下面推薦的工具之一，建立一個簡單的登錄頁面，包括：（1）對你的新產品或新業務的描述，（2）關于你的測試程序的信息，（3）一個選擇的形式來捕獲信息。

? ? ? 步驟3：開始將你新的業務或產品推廣到你可以想到的地方。寫一個新聞稿，向你的朋友發送電子郵件，在社交媒體上進行分享，在社交活動中談論它，去做任何你必須讓人們訪問進入你頁面的事。

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? ? ?原文引用：

? ?Remember in Tip #1 when we told you that everyone loves free stuff? Well the same is true when it comes to exclusivity. It’s great to feel like you’re part of a special group that not everyone has access to. Smart business people know this. It’s why you can open your wallet or purse right now and probably find one or two VIP membership or reward cards to a local gym, clothing shop, or grocery store. If you’re in the early stages of starting your business or launching a new product, one of the best ways you can build up hype and acquire customers fast is by offering exclusive early access to a limited amount of people. It’s what we call the VIP Beta Launch, and it’s how most new startups today are able to get so much instant attention and see such fast growth.

? ?How To Implements This Tip:

? ?Step 1: Think about how you want your beta launch to work. How many people do you want to sign up? What will you offer people who sign up (beta products, early access, a free account for life)? Formalize your plan.

? ?Step 2: Use one of the recommended tools below to build a simple landing page that includes: (1) a description of your new product or business, (2) information about your beta program, (3) an opt-in form to capture information.

? ?Step 3: Start promoting your new business or product everywhere you can think of. Write a press release, email your friends, share the news on social media, talk about it networking events—do whatever you have to go to get people to visit your opt-in page. ??