? ? ?當你正處于發展業務或推出一個新產品的早期階段，得到新聞和獲得人氣是必不可少的。幸運的是，你不必聘請一個昂貴的公關公司或支付數千美元的廣告，來讓你的新業務或產品的消息遍布全世界。這里有很多不錯的實惠選項可以讓你利用。一個不用花一分錢建立品牌口碑的好方法就是利用自己作為一個領導者或專家的身份在一個叫作HARO的幫助下來在特定的場合被人所知。HARO可以幫助你聯系需要來源和專門寫行業專家故事的記者和博客。這是一個極好的方式來讓你的公司和產品呈現在人們面前。

? ? ?舉例說明（Example of Use）:

? ? ?下面是一些真實的用 HARO 使品牌提升推出的例子（Here are a few real-world examples of The HARO Brand Buzz Boost）：

• Request From a Wall Street Journal Writer
• Request From an Associated Press Writer??
• Request From a Forbes Writer??

? ? ? 如何實現這個新的方法（How to Implement This Tip）：

? ? ? 步驟1：在helpareporter.com上注冊一個賬號，有了一個免費的帳戶，將會有每天3次免費的熱門話題發送到您的收件箱。有了付費帳戶，您就可以設置關鍵字首選項，建立一個配置文件，并提前發送警報。

? ? ? 步驟2：通過每天發送的熱門話題，從中找到一個可以將你自己作為這個行業影響人的機會。使用如MOZ或Buzzsume的有知名度，有足夠訪問量的網站，來決定你每天花時間在這些話題上回答問題是否值得。

? ? ? 步驟3：一旦你選擇了一個熱門話題，你就可以在你的答案上配上你的個人簡歷和你網站的鏈接。

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? ? ?原文引用：

? ?When you’re in the early stages of growing a business or launching a new product, getting press and building buzz is essential. Fortunately, you don’t have to hire an expensive public relations firm or pay thousands of dollars on advertising in order to get the word out out about your new business or products. There are a lot of inexpensive options you can take advantage of. One great way to build brand buzz without having to spend a dime is by leveraging yourself as a thought leader or expert on a particular subject with the help of a service called Help A Reporter Out (HARO). HARO helps you connect with reporters and bloggers who need sources and quotes from industry experts for the stories they write. It’s a great way to get your company and products in front of people.

? ?How To Implement This Tip:

? ?Step 1: Sign up for an account at helpareporter.com. With a free account, you’ll get free queries sent to your inbox 3 times each day. With a paid account, you can set up keywords preferences, build a profile, and get alerts sent early.

? ?Step 2: Look through queries and find opportunities that will allow you to leverage yourself as an industry influencer. Use tools like MOZ or Buzzsumo to determine if the website where your quote will be shared on is reputable and has enough visitor traffic to make it worth your time.

? ?Step 3: Once you’ve picked a query, respond to with your quote and a short bio and a link to your website.