? ? ? 在前面的第七點中提到，A/B測試是一個極好的方法讓你去了解你的網站訪問者的想法以及為什么他們這樣做。就像標題一樣，當涉及到響應式按鈕的時候有很多你都可以進行測試。你可以在顏色、位置、大小和形狀等方面進行測試，但你也應該花時間在副本上進行測試-實際上你可以試圖讓人們去轉換。和你的競爭者不同的是，你要讓人們點擊你的網站上的按鈕，因此你必須考慮你的行業，你的客戶，以及你的產品或服務需要幫助解決的問題。你不能和你的競爭者們使用同一種響應式按鈕，比如：“現在購買”或“注冊”。你必須挖掘得更深，更有個性化。

? ? ?舉例說明（Example of Use）:

? ? ?下面是一些個性化的響應式按鈕推出的例子（Here are a few real-world examples of The Personalized Call-To-Action）：

• How to Create the Perfect Call to Action to Increase Conversions

? ? ? 如何實現這個新的方法（How to Implement This Tip）：

? ? ? 步驟1：確定你要留住的部分客戶。開始去聯系過去四個月內已經取消或停止與你合作的客戶。

? ? ? 步驟2：制作你的電子郵件，要盡可能的簡潔化。你可以在后面添加鐘聲或者口哨聲之類的來做一個提示。你可以手動發送你的電子郵件，或使用下面我們列出的自動化工具。你必須充分抓住發送電子郵件給你的顧客這個最好的機會來說服你的顧客繼續和你合作。（1）強調你已經添加了的新功能（2）給他們特別的優惠（3）包括一個強大的響應式按鈕

? ? ? 步驟3：發送你的電子郵件，看看是否有人回應，并根據你所看到的結果做出相應的調整。

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? ? ?原文引用：

? ?As mentioned in Tip #7, A/B testing is a great way to learn more about how your website visitors think and why they make the decisions they make. Just like headlines, there’s a lot you can test when it comes to call-to-action buttons. You can run tests on things like color, location, size, and shape, but you should also take the time to run tests on copy—the actual words you use to try to get people to convert. To differentiate from competition and get people to actually click on the buttons you include on your website, you have to think about your industry, your customers, and the problems your products or services help solve. You can’t just use the same language everyone else uses in their CTA buttons—like “Buy Now” or “Sign Up”. You have to dig deeper and get more personal.

? ?How To Implement This Tip:

? ?Step 1: identify, or segment, the people that you want to reach out to. Start with customers who have canceled or stopped doing business with you sometime within the last 60-120 days.

? ?Step 2: craft your email. To make it as lean as possible, go plain-text. You can always add the bells and whistles later. You can send your email manually, or use one of the automation tools we list below. You’ll have the best chance of persuading your former customers to come back aboard if in the email you (1) highlight any new features you’ve added, (2) give them a special offer, (3) include a strong CTA (call-to-action).

? ?Step 3: Send the email off, see if anyone bites, and make adjustments accordingly based on the results you see.