? ? ?有多少次你被要求告訴別人你的生意？你通常需要花多長時間向人們描述它？5分鐘？2分鐘？還是30秒？在商業中，時間就是金錢。如果你的業務啟動的一部分是涉及涉及撰寫商業計劃書或向潛在投資人推銷，那么你就得知道當描述你的業務時對詞語的選擇和用詞的簡潔是多么的重要。你必須要有信心，就像你和別人走進電梯時，當別人問你你在做什么，你應該在電梯門開的時候描述完你的業務并讓別人明白。當你在網上進行的時候，需要同樣的速度，精度以及一致性。那么你要如何做到呢？通過制作描述你業務的視頻就可以完成。

? ? ?舉例說明（Example of Use）:

? ? ?下面是一些用視頻描述你的業務的例子（Here are a few real-world examples of The Elevator Pitch Explainer Video）：

• Spotify 廣告介紹
• WIX Advertisement Video
• Godaddy Advertisement Video
• Shopify 廣告介紹
• Airbnb 廣告介紹
• Dollar Shave Club 廣告介紹

? ? ? 如何實現這個新的方法（How to Implement This Tip）：

? ? ? 步驟1：想一想你想要你的視頻是什么樣的，你希望人們有什么樣的感受。花幾天時間去看別人做的這個類型的視頻并寫下你喜歡或者不喜歡的理由。如果你想讓別人為你創造屬于你的視頻，可以使用下面的推薦之一。

? ? ? 步驟2：為你的視頻寫一個初稿。記住：你的視頻不應該超過2分鐘，它應該是有故事的，有你的心聲，并且在視頻結束的時候它應該和人們產生一些互動。然后完成你的腳本。

? ? ? 步驟3：開始創建你的視頻。修改，編輯，最后定稿。完成時上傳到你的朋友圈。

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? ? ?原文引用：

? ?How many times have you been asked to tell someone about your business? How long does it usually take you to describe it to people? Five minutes? Two minutes? How about 30 seconds? In business, time is money. If part of your journey of launching your business involved writing a business plan or pitching to potential investors, then you know how important things like brevity and your choice of words are when it comes to describing your business. You have to be confident that if you walked into an elevator with someone and they asked you what you did, you could describe it by the time the doors opened again. The same speed, precision, and consistency needs to take place when you’re pitching people online. So how do you do it? By making a stellar Explainer Video.

? ?How To Implement This Tip：

? ?Step 1: Think about what you want your video to look like and how you want it to make people feel. Spend a few days watching explainer videos from other videos and jot down some notes about what you like or don’t like about them. If you’d like someone else to create your video for you, use one of the recommendations below.

? ?Step 2: Write an first-draft script for your explainer video. Keep in mind: your video should be no longer than two minutes, it should tell a story, have a voice, and it should compel people to take some sort of action after the video ends. If desired, read up on other explainer video script best practices. Then finalize your script.

? ?Step 3: Begin work on the actual production of the video. Revise, make edits, and finalize. Upload when complete.

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